Updated: July 25th, 2017
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I found myself in a "YouTube hole" one evening recently -- you know, a journey we've all taken at one point in time where you watch a video then click on a related video in the sidebar... then repeat... and again... and again... until you're so deep into a "hole" from the original video that you have no idea why you're watching what you're watching!
Once I finally closed the YouTube browser and burrowed back up to the real world, I was struck by the sheer magnitude of videos on YouTube, and more specifically how popular so many topics were that I had absolutely zero interest in (nor would any of my friends.)
This insight led me to ask myself the question of which YouTube channels are currently making the most money on the video platform and on which topics they each were focused.
After diving into the tool Trackalytics and doing some research, I quickly stumbled upon a realisation that I don't think 99% of the online world knows about right now:
10 of the top 15 earners on YouTube right now are all targeting the exact same audience:
Children between the ages of 1 and 5 years old
I was so taken aback by this discovery that I figured it worthwhile to put together a quick infographic. Check it out below and let me know what you think!
Pretty incredible numbers, right? I couldn't believe what I was reading when I saw these estimations on ad revenue.
Even without the revenue, the view counts and subscriptions alone are staggering.
The creators of these YouTube channels are producing content targeted at children in that age range because more and more parents nowadays are simply handing their laptop/ipad/smartphone over to their child to entertain them - or just keep their attention.
Clearly the video creators have done their research, because some of their videos are over 3 hours in length! So if you're looking to capitalise on the video sharing platform, perhaps jumping on popular, widely known YouTube growth industries like podcasting, vlogging and gaming - is not the best approach.
What is really smart about these video creators is that they obviously realised the revenue potential from ads in this model. Why? Because when a parent hands over their device with a nursery rhyme video playing, they are just happy to have the child pay attention to the video stay out of trouble.
Why is this important? Because no child between the ages of 1 and 5 years old knows when an advertisement is playing in the video, and thus will watch the entire ad, giving the video creator maximum revenue from every ad they place in a video.
Interesting stuff, don't you think?